The Journal
Founder notes·4 min read

The guilt that lives in every parent who is also building something

By Annemieke Lais ·

There is a particular kind of guilt that comes from loving your child deeply and being distracted anyway. This is an honest piece about that tension — and what I have learned to do with it.

A parent working while their child plays nearby

I will tell you exactly when I first felt it.

My son was four. We were at the kitchen table, and he was asking me to play. Not loudly, not urgently — just persistently, in that way that four-year-olds have perfected. I was on my laptop, working on the first prototype of what would eventually become Nuri Tales. An app, I should say, that is explicitly about being present with your children.

I said “five more minutes” three times. She stopped asking.

I kept working. And for the rest of that afternoon — even after I closed the laptop, even when we did eventually play — there was this low hum in the background. The guilt.

What makes this kind of guilt different

There are different flavours of parenting guilt, and I have come to think this one — the guilt of the parent who is also building something — has its own specific texture.

It is not the guilt of neglect. That is a different, heavier thing. This guilt comes from the collision of two genuine loves. You love your child. You also love the thing you are making — or the work you are doing, or the career you are building. And most days, one of them is getting less than it deserves.

What makes it harder is that both loves are real. This is not a case of selfishness versus responsibility. It is responsibility versus responsibility, and neither side releases you.

What the research actually says about time

Kathleen Mullan Harris, a sociologist at the University of North Carolina conducting longitudinal family studies, found something that will either comfort or unsettle you: the amount of time parents spend with children aged three to eleven shows surprisingly little relationship with behavioural and emotional outcomes.

The critical factor is not duration. It is quality of engagement. A distracted parent present for eight hours is neurologically and relationally different from a parent who is fully attentive for two. Children register this distinction at the level of their attachment systems. They are not counting minutes. They are reading presence.

“Your child does not need all of you all of the time. They need enough of you, present enough, warm enough, often enough.”

What I have learned to do with it

I want to be honest: I have not solved it. I do not think it is the kind of thing that gets solved. But I have learned a few things about living with it more honestly.

01

Guilt that is not metabolised turns into distance. The parent who cannot hold their guilt tends to avoid the thing that triggers it — which is often the child. The guilt that is supposed to make you more present actually makes you less present, because being with your child reminds you of the gap.

02

Presence is not about quantity. It is about quality of attention — and quality of repair when the attention fails. A parent who is fully present for twenty minutes and repairs the gaps warmly is doing something more meaningful than a parent who is physically in the room for eight hours while checking their phone.

03

Let the child see the whole person. Not the distracted version as an excuse — but the real one: the one who loves them and is also trying to build something they believe in. Albert Bandura’s work on social learning shows that children learn how to live by watching adults navigate complexity. A parent pursuing meaningful work is modelling something valuable.

Why I built the thing I was distracted building

I still believe Nuri Tales is worth building. And I still believe that afternoon at the kitchen table mattered — not because it was perfect, but because I repaired it. We did eventually play. And later, I told him a story about a mother bear who got so caught up in her project that she forgot to notice her cub. And the cub understood. And they made up.

He was four. He probably does not remember it. But I think it counted.

The guilt is not going anywhere. But it does not have to be the whole story. Showing up warmly, repairing mistakes, and pursuing work that matters — that is not a compromise. According to the research, it is sufficient. It is, in fact, everything.

Nuri Tales is designed for the end of a hard day — a few minutes of warmth and presence that make the most of the time you have.

See how it works

Research references

Harris, K. M. — longitudinal research at the University of North Carolina on parent time and child outcomes, showing quality of engagement as the stronger predictor of wellbeing than hours spent together.

Bandura, A. (1977). Social Learning Theory. Prentice Hall. Children absorb lessons about how to live through observing how adults manage stress, setbacks, and the relationship between work and values.

Written by Annemieke Lais, Founder of Nuri Tales

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