About us

We believe every hard moment
holds a story worth telling.

Nuri Tales is a mindful parenting companion that turns everyday challenges — tantrums, tears, sibling spats — into personalised, age-appropriate stories that strengthen the emotional bond between parents and children.

Our mission

Help families transform everyday moments into stories that nurture connection, understanding, and emotional growth.

How we work

Parents describe a difficult moment once the storm has passed. We generate a story featuring relatable characters in symbolic settings — no lectures, just reflection.

Where we are

We're in our pilot phase, actively working with real families to refine the experience. Every story we create teaches us something new.

The team

Parents, builders, and believers.

We started this because we needed it ourselves. Most of us are parents first — and that shapes every decision we make.

Annemieke

Founder & CEO

Mother of two and independent education consultant. She built Nuri Tales after years of exploring how child development research and storytelling could work together — not in a lab, but in real family life, on the hard evenings.

David

Cofounder & CTO

Father and builder. David brings both parenting experience and deep technical expertise to Nuri Tales, making sure that what we promise actually works — reliably and at scale.

Julie

Chief Product Officer

Psychologist and mother of three. Julie shapes the product experience around what actually helps children with behavioral challenges — translating research into features that feel natural.

Catarina

Chief Marketing Officer

Design and UX specialist with a passion for human-centered, intuitive experiences. Catarina makes sure that every touchpoint with Nuri Tales feels warm, clear, and trustworthy.

Get in touch

Want to follow along?

We’re in pilot phase and love hearing from families. Reach us at mieke@nuri-tales.com

Back to home