NURI
TALES
About
Together with a group of child development experts and storytelling wizards, we’re on a shared quest—to create a storytelling companion that helps parents navigate difficult situations gently, thoughtfully, and without pressure.
Our Team
Annemieke
Founder & CEO
A mom of two and independent education consultant who knows how often parents aren’t sure what to say or do. Her search for answers led her to child development and the power of storytelling.
David
Cofounder & CTO
A dad who understands the daily joys and challenges of life with little humans. He also has a big heart for the bits and bytes of the tech world.
Julie
CPO
A tech-savvy psychologist driven by a passion for understanding the deeper roots of everyday challenges. She brings both professional insight and real-life experience as a mom of three.
Catarina
CMO
A design and UX wizard who loves crafting meaningful and beautiful user journeys. Always looking for ways to make experiences feel simple, thoughtful, and human.
What we believe about children
We believe children aren’t giving us a hard time—they’re having a hard time.
Big emotions, resistance, and struggles are not signs of bad behavior. They’re signs of growing brains, developing skills, and unmet needs. Children learn best when they feel safe, understood, and connected—not when they feel corrected or shamed.
Stories give children a way to explore emotions and choices without feeling exposed. They create space for reflection, empathy, and growth.
What we believe about parents
We believe parents are doing their best—even on the days it doesn’t feel like it.
You don’t need more advice, rules, or judgment. You need support that meets you where you are—especially after hard moments.
This isn’t about parenting perfectly. It’s about staying connected, repairing when things go wrong, and growing together over time.
How this works (at heart)
When you share a real-life moment, we turn it into a gentle, age-appropriate story that reflects what’s happening beneath the surface—using warmth, imagination, and emotional insight.
Our stories are rooted in modern child development research and thoughtfully designed for children aged 3–8. We always start with emotions, not behavior, creating a safe and supportive space for understanding and growth. Everything is intentional, ad-free, and free from manipulation—so you can focus on connection, not distractions.
Why storytelling
Stories are how children make sense of the world.
Long before children can understand explanations or consequences, they understand feelings, characters, and imagination. Storytelling allows learning to happen naturally—through identification, curiosity, and connection.
We don’t believe stories “fix” children.
We believe they help children—and parents—understand each other better.
Our goal
To help turn everyday parenting storms into moments of connection, understanding, and growth—one story at a time.
If this resonates with you, join the waitlist and be the first to experience personalized tales that help your child grow—with heart, imagination, and meaning.
